The investment lessons from a decade of picking value shares
Nick Kirrage has been hunting for undervalued shares as a fund manager for a decade. He sets out the investment rules he would hand to his 21-year-old self.
4 August 2016
What would you say to a younger version of yourself? What wisdom would you impart? Could you boil it down to a set of rules to help hand success to the younger you?
After a decade co-managing value funds, with Kevin Murphy, now seems a timely moment to reflect on what I might say to my 21-year-old self, starting out in investment.
First a word on “value investing”. There are plenty of technical explanations of this concept, but the spirit of it is simple. It is merely the exploitation of investor emotion.
The value investor waits patiently, observing as irrational investors sell amid turmoil and buy at times of euphoria.
These emotions are often driven by some wider fad, event or trend. For example, the surge in dotcom shares in 2000 or the doomsday scenario painted for banks in the financial crisis of 2008.
The skill is calculating when emotion has usurped sound investment decision-making.
We screen the market for companies that look cheap compared to the long-term profits they have achieved and then ask ourselves: “Why can’t this business make these profits again?”
We have been deep value investors from the start. But these rules reflect the lessons we’ve learned and how the process has been refined.
Rule 1: Don’t continue to hold stocks that you wouldn’t buy today if you didn’t own them
Constantly review your reasons for first investing and ask yourself if they still stand. Stocks don’t become better investments just because you hold them. But don’t confuse this with rule no.2…
Rule 2: Don’t sell just because the price falls
The best solution to underperformance is often doing nothing. People frequently sell out of underperforming stocks, when the best thing to do would be to wait - or buy more!
Rule 3: Don’t be ashamed to hold cash
Investors believe money left on the sidelines might miss out on dividend income and price gains. But cash is king when opportunities arrive. Cash enables value investors to buy at times of fear.
Rule 4: Don’t buy the dream
Don't buy businesses that are pinning all their hopes on the next model, invention or drug.
Rule 5: Don't buy single product companies
The general advice to investors about putting all eggs in one basket applies equally when evaluating the merits of single stocks.
Rule 6: Don’t buy stocks you don’t want to own in 12 months
It is possible to fall victim to a value trap: to be fooled into buying a cheap stock that has genuine structural impediments to generating returns over the long term. Such companies are on a downward elevator of value destruction. Too many investors try to time when this spiral might bounce, and usually get it wrong. The test is to not buy stocks you don’t want to own in 12 months.
Rule 7: Don’t buy stocks you wouldn’t want to buy more of if they fell 20% for no reason
This is a good test for the true value investor. If your analysis is thorough – and constantly retested –have faith in your decisions, and the stomach to keep buying.
Rule 8: Only back companies with high debts if they are already priced for financial distress
This high risk strategy can yield results for the brave value investor. But it’s a difficult path to tread.
Rule 9: Don't chase stocks
For value investors, it is of course, all about the value. It is better to not get any of a stock than get too much at the wrong price.
Rule 10: Think long-term and forget about the index
We have a natural inclination to focus on other investors and the performance of stock market indices in the short-term. It can cloud your thinking.
Rule 11: Don’t let past performance affect future investment decisions
The desire to take more risk when you are ahead of the benchmark index and less when you are behind is powerful, but ultimately self defeating. Ask yourself, would you be doing this same trade if you were 10% behind / ahead of the index? If the answer is no, why are you doing it?
Rule 12: You can’t predict volatility
Low volatility in the past doesn’t mean the same for the future. It can come out of nowhere. Consider the relative stability of bank shares in the years before the financial crisis. It can also disappear just as quickly, and often unexpectedly. For a patient, long-term investor, volatility is often an opportunity, not a threat.
Rule 13: Don’t buy and sell too much
Long term investors don’t need to constantly trade. The only certainty with high turnover, is high fees.
Rule 14: Risk vs reward
The danger of losing money should dictate how much you buy, not your view of how much money you might make.
Rule 15: Focus on your weaknesses
Good investing is about identifying what you are bad at, not just what you are good at. People love to focus on their strengths, but trying to limit the impact of your weaknesses is just as important for fund managers. People who think they have no weaknesses are doomed to failure.
Rule 16: Keep it simple
Beware any investment strategy you can’t explain to a 12 year old.
Important Information: The views and opinions contained herein are those of the author(s) on this page, and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds. This material is intended to be for information purposes only and is not intended as promotional material in any respect. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. It is not intended to provide and should not be relied on for accounting, legal or tax advice, or investment recommendations. Reliance should not be placed on the views and information in this document when taking individual investment and/or strategic decisions. Past performance is not a reliable indicator of future results. The value of an investment can go down as well as up and is not guaranteed. All investments involve risks including the risk of possible loss of principal. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. Some information quoted was obtained from external sources we consider to be reliable. No responsibility can be accepted for errors of fact obtained from third parties, and this data may change with market conditions. This does not exclude any duty or liability that Schroders has to its customers under any regulatory system. Regions/ sectors shown for illustrative purposes only and should not be viewed as a recommendation to buy/sell. The opinions in this material include some forecasted views. We believe we are basing our expectations and beliefs on reasonable assumptions within the bounds of what we currently know. However, there is no guarantee than any forecasts or opinions will be realised. These views and opinions may change. To the extent that you are in North America, this content is issued by Schroder Investment Management North America Inc., an indirect wholly owned subsidiary of Schroders plc and SEC registered adviser providing asset management products and services to clients in the US and Canada. For all other users, this content is issued by Schroder Investment Management Limited, 31 Gresham Street, London, EC2V 7QA. Registered No. 1893220 England. Authorised and regulated by the Financial Conduct Authority.