We wrote about the Business Roundtable’s new statement of corporate purpose, which shifted the focus from shareholders to wider stakeholders, last year. At the time and over the intervening two years, there has been plenty of debate about whether this is just empty verbiage from a corporate elite wanting to appear "woke".

The chart below certainly shows that companies have become more keen to expound their purpose, and that stakeholders have at least gained "share of voice".

Figure 1: Rising interest and prevalence of “corporate purpose” and “stakeholder”