Schroders is today announcing the appointment of Michelle Han to Head of Marketing for the Asia Pacific region, which came into effect on 2 May 2018. Michelle will lead the Asia Pacific marketing function from Singapore, where she will focus on designing, co-ordinating and driving Schroders’ marketing strategies and activities across the Asia Pacific region.
Michelle will help drive Schroders’ efforts in branding, PR, marketing planning, marketing communications, advertising and sponsorship, events, and development of Schroders’ digital platform. She reports regionally to Lieven Debruyne, Chief Executive Officer, Asia Pacific, and functionally to James Cardew, Global Head of Marketing.
Schroders Asia Pacific will benefit from Michelle’s wealth of knowledge, stemming from over 19 years of marketing experience in this region, with past roles including Asia head of marketing at Capital Group and Hewlett-Packard.
Lieven Debruyne, Chief Executive Officer, Asia Pacific, said:
“We are pleased to have Michelle lead our marketing efforts in Asia and to augment the relevance of our brand to investors. Her experience complements our core strategy of a digital-first approach to client engagements and in bringing them innovative experiences. We believe clients will stand to benefit from the enhanced communications that Michelle and the team will provide.”
James Cardew, Global Head of Marketing, said:
“We are delighted to welcome Michelle Han to Schroders. She will be a valuable asset to our marketing and management teams in the region. Michelle joins Schroders with excellent experience in asset management and technology marketing and understands the client focused and digital centric model we are becoming known for.”
The views and opinions contained herein are those of Schroders’ investment teams and/or Economics Group, and do not necessarily represent Schroder Investment Management North America Inc.’s house views. These views are subject to change. This information is intended to be for information purposes only and it is not intended as promotional material in any respect.