The cost of trying to time the market since 2001

David Brett

David Brett

Investment Writer

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“Buy low, sell high” – that’s every investor’s goal. However, it’s easier said than done. Especially if you’re trying to time the market, which is notoriously difficult, if not impossible.

It can also be costly. Our research shows just how costly it can be when you get the timing wrong.

Over two decades, mistimed decisions on an investment of just $1,000 could have cost you more than $2,000 worth of returns.

Our research examined the performance the MSCI Global Index, which reflects the performance of global stocks.

If at the beginning of 2001 you had invested $1,000 in the MSCI Global Index and left the investment alone for the next 19 years it might have been worth $3,071 by the end of 2019. (Bear in mind, of course, that past performance is no guarantee of future returns).

However, if you had tried to time your entry in and out of the market during that period and missed out on the index’s 30 best days you could have lost money.

The same $1,000 investment might now be worth $845 or $2,226 less, not adjusted for the effect of charges or inflation.

Over the last 19 years you could have made:

  • 6.1% per year if you stayed invested the whole time
  • 2.9% per year if you missed the 10 best days
  • 0.9% per year if you missed the 20 best days
  • -0.9% per year if you missed the 30 best days

As the figures show, there is a big difference to annual returns between being invested the whole time and missing even the 10 best days.

What a $1,000 investment in 2001 could be worth now


Please remember that past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.

Source: Schroders. Refinitive data correct as at 15 Jan 2020. Data is for all indexes displayed is for total returns, which includes price change and dividends.

When observing returns over long periods, investors should also bear in mind that markets can be volatile, with many fluctuations up and down during the timespan.

The last 19 years have included two of the biggest stock market crashes in history: the bursting of the internet bubble, known as the dot com crash, in 2001, and the subsequent recession, and the global financial crisis, which battered markets between 2007 and 2009.

The MSCI World: 2001-2019


Source: Schroders. Refinitive data correct as at 15 Jan 2020. Data displayed is for MSCI Global Index total returns, which includes price change and dividends.

Nick Kirrage, a fund manager on the Schroders value investing team, said: “You would have been a pretty unlucky investor to have missed the 30 best days in 19 years of investing, but the figures make a point: trying to time the market can be very, very costly.

 “As investors we are often too emotional about the decisions we make: when markets dive, too many investors panic and sell; when shares have had a good spell, too many investors go on a buying spree.

 “At times over the last two decades you would have to have had nerves of steel as an investor.

“They have included some monumental stock market crashes including the bursting of the dotcom bubble at the turn of millennium and the financial crisis in 2008, to name but two.

“The irony is that historically many of the stock market’s best periods have tended to follow some of the worst days.

“It’s important to have a plan of how long you plan to stay invested, with that plan matching the goals of what you’re trying to achieve, be it money for retirement or your children’s university education. Then it's just a matter of sticking to it - don't let unchecked emotions derail your plans."

Speak to a financial adviser if you are unsure as to the suitability of your investment.


The views and opinions contained herein are those of the Authors, and may not necessarily represent views expressed or reflected in other Schroders communications, strategies or funds.


This document is intended to be for information purposes only. The material is not intended as an offer or solicitation for the purchase or sale of any financial instrument. The material is not intended to provide, and should not be relied on for, accounting, legal or tax advice, or investment recommendations. Information herein is believed to be reliable but Schroders does not warrant its completeness or accuracy. No responsibility can be accepted for errors of fact or opinion. Reliance should not be placed on the views and information in the document when taking individual investment and/or strategic decisions.


Past performance is not a reliable indicator of future results, prices of shares and the income from them may fall as well as rise and investors may not get back the amount originally invested.


Schroders has expressed its own views in this document and these may change (to be used if the 1st statement above is not being used).


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The forecasts stated in the document are the result of statistical modelling, based on a number of assumptions. Forecasts are subject to a high level of uncertainty regarding future economic and market factors that may affect actual future performance. The forecasts are provided to you for information purposes as at today’s date. Our assumptions may change materially with changes in underlying assumptions that may occur, among other things, as economic and market conditions change. We assume no obligation to provide you with updates or changes to this data as assumptions, economic and market conditions, models or other matters change.