The number of hours we spend on digital networks has risen relentlessly over the years. Through this connectivity we are able to broadcast to others our preferences and attitudes, whether by highlighting recent purchases or, increasingly, signalling our association with certain values or a particular worldview.
External factors such as COVID have also accelerated the pace of change as the new normal have forced people to change their behaviour in ways they otherwise would not have.
Change is constantly around us- connect with the driving forces of digital consumption.
What is thechanging lifestyles theme about?
Portfolio manager Charles Somers shares his insight.
Investing in businesses which are positioned to capture the upsides of changing consumer lifestyles
*Schroder International Selection Fund is referred to as Schroder ISF throughout
Find out more about the portfolio manager of the strategy
Past performance is not a guide to future performance and may not be repeated.
The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested. Exchange rate changes may cause the value of any overseas investments to rise or fall.
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