Schroders appoints new CEO of Singapore and Head of Distribution, APAC

Schroders is today announcing that Lily Choh has been promoted to the position of CEO, Schroders Singapore, to continue to accelerate business growth in Singapore, Malaysia and Thailand.

Lily, who will assume this role from May 2021, will execute Schroders ambitious growth strategy across the Southeast Asian region and will oversee the management of the Singapore office, and over 450 employees*.

In April 2020, Lily was appointed Deputy CEO, Schroders Singapore and Director on the board of Schroders Singapore (SIMSL) in addition to her role as Head of Institutional, Asia-Pacific (APAC). She will transition out of her dual role as Head of Institutional, APAC, by the end of the year to focus on her new responsibilities as CEO of Schroders Singapore.

Lily succeeds Susan Soh, who as CEO of Schroders Singapore for the last 14 years, has significantly evolved the business in Singapore and the Southeast Asian region. Susan will now focus exclusively on her role as Co-CEO of Asia Pacific alongside Chris Durack, and she will also remain a Director of SIMSL.

Over the past 12 months, Lily has worked closely with Susan to facilitate a smooth transition. This carefully managed succession process is now complete; as well as ensuring business continuity, it also demonstrates Schroders commitment to supporting and promoting existing in-house talent.

Susan Soh, Co-CEO of Schroders Asia Pacific commented:

“With a rapidly increasing middle class, the Southeast Asia region provides opportunities for us to engage with the growing wealth with our innovative wealth management solutions to cater to the preferences of the local investors. I am confident that Lily, who has been working closely with me over the last few years, is well placed to take our business to the next stage of growth. We look forward to this new chapter for Schroders Singapore under Lily’s leadership.”

Schroders also announces today, that Amy Cho has been appointed to the newly created role of Head of Distribution, APAC. She will lead distribution across both Intermediary and Institutional channels and work closely with Susan and Chris to drive a cohesive distribution strategy across the APAC region. Amy will assume this new position in addition to her current responsibilities as the CEO of Schroders Hong Kong.

Chris Durack, Co-CEO of Schroders Asia Pacific commented:

Schroders remains committed to its ambitious growth plans across the APAC region, and Amy’s appointment is key to driving our strategic distribution priorities in the region and creating greater synergies across our business channels.”

*As of 31 December, 2020


Lily Choh, CEO, Schroders Singapore


Amy Cho, Head of Distribution, APAC