How to buy investments: a quick guide

Two of the most common ways of buying investments in the UK are through a financial adviser or using a fund supermarket.


Through your financial adviser

A financial adviser can help match you with the right kind of investment by ascertaining your circumstances, goals and how you feel about taking risks with your money. Advisers charge fees which can add up depending on the size of your investment. But, they can help take out some of the leg work for you by working to source the best types of funds for your situation.

If you don’t already have an adviser, you can find one at, or by calling 0800 085 3250. You can also visit, which allows consumers to rate and review advisers they have used. Financial advisers have to be authorised by the Financial Conduct Authority (FCA).

Using a fund supermarket

If you’re confident in choosing your own funds, you can do so using a fund supermarket. Also known as platforms or discount fund brokers, they allow you to buy, sell and manage shares and funds from companies and many different providers.

There are plenty of online tools available to help with finding the funds to suit you. Many platforms offer access to performance figures, preferred funds as well as fund ratings. There are lots of fund supermarkets to choose from, so choose carefully. You should select according to how easy the site is to use, the funds available, how much it costs and the quality of customer service. You can compare providers at

It’s also worth noting that you can choose to buy direct from the fund provider. If you would like information on how to buy or sell units in a Schroders fund, speak to our Investor Services team on 0800 718 777 or +44 (0)1268 443952 (for your security calls may be recorded). Before investing in a fund, be sure to read the Key Investor Information Document and the Supplementary Information Document. 


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