Cutting the ‘Hemline Index’ down to size
Like share prices, the hemlines of skirts and dresses can go up and down – but, despite the view of one economist, that does not mean investors should use ladies’ fashions as any sort of market indicator
Never great ones for fads and fashions, here on The Value Perspective, it has taken us a while to catch up on the so-called ‘Hemline Index’.
Created by economist George Taylor just three years ahead of the 1929 Wall Street Crash, his theory holds that when share prices go up, so do hemlines.
By the same token, during tougher economic periods, skirts and dresses get longer.
The original thinking seems to have run that, when women had more money and could thus afford to buy stockings, they wanted to be able to show them off and so skirts became shorter.
Whatever its precise origins among the short dresses of the Roaring Twenties, though, the fashion for miniskirts in the prosperous 1960s and rah-rah skirts in the Reagan boom years of the 1980s seemed to add weight to Taylor’s theory.
Correlation, not causation?
As it turns out, however, two Dutch economists crunched the data between 1921 and 2010 and found there was indeed a link – the only problem being that hemline lengths actually lag the market by some three years.
Quite aside from our usual arguments about spurious correlations where no causation exists, therefore, clearly any kind of economic indicator that lags what it is supposed to be indicating is of no practical use.
In fact, the same can usually be said of an indicator that precedes events – after all, if any kind of clear of relationship is shown to exist, then the market will already have discounted it.
In other words, the knowledge will already be built into stock prices and, as we always argue, the price you pay for a stock, not the growth your receive, is the biggest driver of future returns.
And speaking of the future leads on to our final point – the future is uncertain and therefore impossible to predict.
Economics matters but, whatever happens to be the fashion, there are no cheats to help forecast economic data in any reliable way.
Investment Specialist, Equity Value
Ben joined Schroders in 2016 after spending 3 years as an analyst at the Royal Bank of Scotland. He moved in to the Value team in January 2018 as an investment specialist after working for two years in Schroders' Distribution division. He is a CFA Charterholder and holds an MSc in Corporate Strategy from The University of Nottingham.
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