Don’t let your profits go ‘woof’ in the Year of the Dog

As we enter the Year of the Dog, it is fair to say the Chinese zodiac has something to teach us about investing – not so much when to buy into the equity market, however, as for how long.


Ian Kelly

Ian Kelly

Fund Manager, Equity Value

A very ‘Xīnnián hǎo’ to you, as this week’s Chinese new year zodiac moves from the Rooster to the Year of the Dog.

The 12-year repeating nature of Chinese astrology interests us here on The Value Perspective, as this is just the sort of time horizon that should be in people’s minds if they are planning to invest in the stockmarket.

If you look back over almost 150 years of history, as the following chart illustrates, the best indicator of the future return of shares is how much investors paid for them, relative to the profits those businesses paid.


10 year annualised returns from different starting cyclically adjusted P/E (CAPE)*

Past performance is not a guide to future performance and may not be repeated. 

Source. Stock Market Data Used in "Irrational Exuberance" Princeton University Press, 2015, updated. Robert J. Shiller. Based on US Equity market – since 1871.


As you can see, companies valued between 0-7 times their earnings return, on average, nearly double that of companies valued at between 7-14 times their earnings. And returns only get worse the higher the valuation. 

These are, however, just average returns and you will only get to see such numbers if you are willing and able to hold your investments for the long term.

Regardless of what your horoscope might have suggested, if you dip in and out of the stockmarket, you might well be fortunate enough to avoid a bad year or two but, by the same token, you might just as easily miss out on some very good years.

Let’s put that idea into perspective with some actual numbers. The main US stockmarket index, the S&P500, has delivered the equivalent of a 10% return every year for 90 years, the effect of which has been to compound an initial investment of $100 into some $399,000 – providing that money had stayed invested for the whole period (past performance is not a guide to future performance). 

In short, in order to compound your wealth, you need to be invested for the long term. 

A pig's ear investment?

To underline that point, consider what would have happened if – blessed with perfect foresight, or a really good astrologer – you had only invested in the S&P500 during the Chinese ‘animal year’ that has provided the best average return since 1928, each time it came around.

As the following chart shows, that has been the Year of the Pig – which seems an appropriate enough name for value investors, who only buy unloved stocks (technically it's the art of buying stocks which trade at a significant discount to their intrinsic value).


Average S&P500 returns during the Chinese animal year since 1928

Past performance is not a guide to future performance and may not be repeated.  

Source:, February 2018


Over the last 90 years, then, the Year of the Pig has averaged a 20.5% return – well ahead of the market average of 12%.

As such, if you had only invested in ‘Pig’ years, keeping your money in government bonds the rest of the time, you would have made 161x your initial investment. Furthermore, you would have avoided the 25% drop of 1930 and the 44% fall of 1931 – respectively the years of the Horse and the Ram. 

All of which may have you wondering when the Year of the Pig next trots around – and, for what it is worth, you do only have 12 months to wait. Bear in mind, of course, that past performance is not a guide to future performance and may not be repeated. 

The far more important point to take from this exercise, however, is that, if you had been patient and kept your money invested in the S&P500 from 1928 – including the lowly-returning Snake and Horse years – you would have returned very nearly 4,000x your initial investment.


*CAPE is a ratio used to gauge whether a stock is undervalued or overvalued by comparing its current market price to its inflation adjusted historical earnings record. It is calculated by dividing the current price of a stock by its average inflation adjusted earning over the last 10 years. The higher the number the more overvalued the company is. 


Ian Kelly

Ian Kelly

Fund Manager, Equity Value

I joined Schroders European equity research team in 2007 as an analyst specialising in automobiles. After two years I added the insurance sector to my coverage. In early 2010 I moved into a fund management role, and then took over management of two offshore funds investing in European and Global companies seeking to offer income and capital growth. 

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The views and opinions displayed are those of Nick Kirrage, Andrew Lyddon, Kevin Murphy, Andrew Williams, Andrew Evans, Simon Adler, Juan Torres Rodriguez, Liam Nunn, Vera German and Roberta Barr, members of the Schroder Global Value Equity Team (the Value Perspective Team), and other independent commentators where stated.

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Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amounts originally invested.