Basics of Behavioural Finance

Get to know the behaviours that may be impacting you and your financial decisions with our series of short videos.

“Knowing yourself is the beginning of all wisdom.” - Aristotle.

Understanding the different behaviours and biases and their impact can help you make better financial decisions.

Herd Influence

Are you influenced by thoughts and actions of others?


Not as good as you think you are?


Do you overestimate the chances of success and underestimate the risks?

Loss Aversion

Does the pain of losing affect you more than the pleasure of winning?

Regret Aversion

Are you overly influenced by your fear of making the wrong choice?

Ambiguity Aversion

Can you only cope with measurable risk?


Do you favour immediate rewards at the expense of your long-term goals?


Do you think your situation will remain the same over time?


Are you easilty influenced by short-term uncertainty?

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