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The lure of higher prospective returns has attracted investors to private equity. But are they looking in the right places?
US large buyouts dominate, both in terms of investor flows and media coverage, but prices are intimidatingly high as a result. Better opportunities can be found in small buyouts and in Europe in particular.
This market is less well-known but that is precisely its attraction. Less competition among buyers and superior alpha generating potential are the consequence.
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