NextGen or LostGen? AKG Research Paper
The need to develop new client acquisition strategiesTargeting and acquiring the NextGen
A research paper sponsored by Schroders from independent consultants AKG highlights how advisers need to change their business models if they are to attract the next generation of clients. 91% of advisers recognise the need to develop different types of service and fee models in order to work with different client age groups and segments while also making use of new technology.
Challenges
50% of advisers surveyed selected the cost of living crisis and 49% cost margins/pressures as the key challenges when it comes to acquiring NextGen customers.
Client age
While around 70% of advisers are targeting NextGen customers, over 90% are targeting those aged 36-54.
Client type
Only 15% of advisers surveyed are targeting the children or grandchildren of existing clients.
Download the paper
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