NextGen or LostGen? AKG Research PaperThe need to develop new client acquisition strategies
Targeting and acquiring the NextGen
A new research paper sponsored by Schroders from independent consultants AKG highlights how advisers need to change their business models if they are to attract the next generation of clients. 91% of advisers recognise the need to develop different types of service and fee models in order to work with different client age groups and segments while also making use of new technology.
50% of advisers surveyed selected the cost of living crisis and 49% cost margins/pressures as the key challenges when it comes to acquiring NextGen customers.
While around 70% of advisers are targeting NextGen customers, over 90% are targeting those aged 36-54.
Only 15% of advisers surveyed are targeting the children or grandchildren of existing clients.
Download the paper
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