Think long term

Company shares, also known as 'equities', have been one of the most popular choices for investors looking to grow their money over the long term. History has shown that equities have typically outperformed other investment types over the long run, including 'bonds' (loans provided to companies and governments) and cash held in bank deposits.

It is important to understand that investing in equities involves risk, particularly over the short-term. But if you are prepared to be patient and focus on the long-term, equities offer the potential for relatively higher returns. Investors with a low tolerance for risk and a short investment horizon should generally avoid equities.